Iowa Department of
Des Moines, IA
Admin & user Training
A usability study performed by Infinite revealed that althoughÂ the DNR website attracts more than 3.6 million users annually, Â almost 20% of them couldnâ€™t find the information they wereÂ looking for, regardless of how often they visit the website.
The Infinite Solution
Infinite conducted a website redesign survey to understand the publicâ€™s mental model and created a navigation menu that is customer oriented. As a result, the 94 links listed on the Home Page were substituted with a clean and organized design that is easy to understand and navigate.
Another significant improvement is that primary navigation, previously available only on the Home Page, I now accessible on every page of the website. Relevant topics were placed on natural exit points, helping the DNR successfully cross-promote other sections of the website.
The outcome is a user friendly website that is easy to navigate for visitors and to manage for the DNR. As promised, Infinite delivered a reliable and efficient technology solution on time and on budget.
The Final Results
- Clean and organized design
- Customer oriented navigation menu
- Accessible primary navigation
- User friendly website
- Easy content management