Des Moines, IA
Admin & user Training
A usability study performed by Infinite revealed that although our customer’s website attracts more than 3.6 million users annually, almost 20% of them couldn’t find the information they were looking for, regardless of how often they visit the website.
Infinite conducted a website redesign survey to understand the public’s mental model and created a navigation menu that is customer oriented.
As a result, the 94 links listed on the Home Page were substituted with a clean and organized design that is easy to understand and navigate.
Another significant improvement is that primary navigation, previously available only on the Home Page, is now accessible on every page of the website.
Relevant topics were placed on natural exit points, helping them successfully cross-promote other sections of the website.
The outcome is a user-friendly website that is easy to navigate for visitors and to manage for them. As promised, Infinite delivered a reliable and efficient technology solution on time and on budget.
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